PNUT TUBBER
PACKAGING SOLUTION
The design challenge was to identify a product that had problematic packaging and design a potential solution.
The main focus was not only to produce a functional solution that can be easily manufactured, but to also design with sustainability in mind.
The new package design not only addresses the overall aesthetics, it also considers the afterlife possibilities and recyclability of the plastic packaging and the paper graphics.
RETHINKING THE PEANUT BUTTER JAR
Packaging breakdown
Initial concept sketches